Yes, Parle Biscuits strategy is built on successful innovation and localization of products No, none of the competitors so far has able to imitate this expertiseĪbility to Attract Talent in Various Local & Global Markets Yes, especially in the segment that Parle Biscuits operates in
Yes, especially in an industry where there are frequent cost overun Provide short term competitive advantage but requires constant innovation to sustain The firm has used it to good effect, details can be found in case exhibit Most of the competitors are trying to enter the lucrative segments Yes, it is valuable in the industry given the various segmentations & consumer preferences. Product Portfolio and Synergy among Various Product Lines One of the leading player in the industryĭigital strategy has become critical in the industry but it can't provide sustainable competitive advantage No, as most of the firms are investing into digitalizing operations Yes, without a comprehensive digital strategy it is extremely difficult to compete Successful Implementation of Digital Strategy ***It is a broad analysis and not all factors are relevant to the company specific. This sustainable competitive advantage can help Parle Biscuits to enjoy above average profits in the industry and thwart competitive pressures. Resource-based strategic analysis is based on the assumption that strategic resources can provide Parle Biscuits an opportunity to build a sustainable competitive advantage over its rivals in the industry. VRIO analysis of Parle Biscuits is a resource oriented analysis using the details provided in the Parle-G case study. Leaders at Parle Biscuits can use VRIO to build sustainable competitive advantage by better understanding the role of resources in Parle Biscuits’s overall business model. VRIO is a resource focused strategic analysis tool. VRIO stands for – Value of the resource, Rareness of the resource, Imitation Risk, and Organizational Competence. VRIO Framework was first developed by Jay B Barney to evaluate the relative importance of resources to the firm. What is the VRIO framework / model? What are the components of VRIO? Why is VRIO important? Our immersive learning methodology from – case study discussions to simulations tools help MBA and EMBA professionals to - gain new insight, deepen their knowledge of the Global Business field, VRIO Analysis, case solution, VRIN Solution, Resource based Strategic Management- Value, Rare, Imitation Risk, Organization Competence, and more. It also touches upon business topics such as - Marketing Mix, Product, Price, Place, Promotion, 4P, Pricing. The Parle-G (referred as “Parle Biscuits” from here on) case study provides evaluation & decision scenario in field of Global Business. Parle-G case study is a Harvard Business School (HBR) case study written by Chandra Sekhar Ramasastry, Miranda Goode.
Parle g biscuit model pro#
These plans needed to address segmentation, positioning and changing Indian demographics when considering a potential price increase for Parle-G biscuits.Ĭase Authors : Chandra Sekhar Ramasastry, Miranda GoodeĮMBA Pro VRIO / VRIN Analysis Approach to Parle-G Case StudyĪt EMBA PRO, we provide corporate level professional Marketing Mix and Marketing Strategy solutions. Parle could not ignore the deeply entrenched perception of VFM when devising both short- and long-term marketing plans to retain Parle-G's success in the marketplace. Parle subsequently addressed rising input costs by reducing the weight of the package, franchising production, reducing supply chain costs and reducing packaging costs. Pressure to restore margins led Parle to consider a price increase yet a previous attempt had caused dramatic reduction in sales. A looming problem in this brand category for Parle was that the input prices of two major raw materials for the Parle-G biscuits (which together accounted for 55 per cent of their input costs) had risen enough in the past 18 months to decrease margins from 15 per cent to less than 10 per cent.
Parle-G biscuits sold for approximately US$1 per kilogram and as very few processed and ready-to-eat foods were available at this price point, Parle-G was strongly associated with offering value for money (VFM). Limited (Parle), a leading Indian biscuit manufacturer, had the distinction of producing the largest selling glucose biscuit brand by volume in the world, the Parle-G.
EMBA Pro VRIO / VRIN Analysis Solution for Parle-G case study
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